Viral Growth & Distribution

🎯 The best ‘sticker marketing’ strategy in history

🎯 The best ‘sticker marketing’ strategy in history

Intel made every PC on earth a billboard

🎯 How Temu Hacked US customs to sell you $4 T-Shirts

🎯 How Temu Hacked US customs to sell you $4 T-Shirts

And how they pivoted when the US Government shut it down.

🎯 Why Clarify gives away its CRM

🎯 Why Clarify gives away its CRM

The ex-Jira designer charging for AI outcomes, not CRM seats

🎯 How Quarterzip Hacked the AI Interface

🎯 How Quarterzip Hacked the AI Interface

My favourite new viral loop

🎯 How Pinterest hacked Google Images

🎯 How Pinterest hacked Google Images

Turning their competitor into their #1 acquisition channel

🎯 How Spotify hacked Facebook

🎯 How Spotify hacked Facebook

1 million new users in 7 days.

🎯 How Airbnb 2x'd revenue in 1 week

🎯 How Airbnb 2x'd revenue in 1 week

No code. One counterintuitive insight.

🎯 The Content Economy

🎯 The Content Economy

Featuring beehiiv founder Tyler Denk

🎯 How Ahrefs is winning AI search

🎯 How Ahrefs is winning AI search

Dogfooding their traffic strategy in public

🎯 WhatsApp's signup strategy

🎯 WhatsApp's signup strategy

How to solve the cold start problem

🎯 How Instagram hacks perception

🎯 How Instagram hacks perception

"No one wants to wait while they wait"

🎯 Clay’s hackathon playbook

🎯 Clay’s hackathon playbook

30 hackathons per quarter = 5x expansions + viral content

🎯 How Superpower built a 150k waitlist (in 6 months)

🎯 How Superpower built a 150k waitlist (in 6 months)

With co-founder Max Marchione

🎯 Ahrefs’ radical generosity engine

🎯 Ahrefs’ radical generosity engine

Value creation over ROI

🎯 How Netlify turned GitHub into its marketing team

🎯 How Netlify turned GitHub into its marketing team

One-click traffic hijacking

🎯 How to win on B2B app stores

🎯 How to win on B2B app stores

The ‘ride-the-whale’ playbook

🎯 Zoom’s one-click strategy

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

🎯 The internet's favourite docs

🎯 The internet's favourite docs

Mozilla's 'neutral ground' strategy

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How Chrome ate Internet Explorer

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Before Shazam was an app...

🎯 Before Shazam was an app...

it was a phone number

🎯 Athyna’s creator-led GTM strategy

🎯 Athyna’s creator-led GTM strategy

The next-gen playbook for growing your startup with content

🎯 Behance’s first 100 users

🎯 Behance’s first 100 users

A counterintuitive solve for the chicken-and-egg problem

🎯 Groupon's FOMO playbook

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 The NYT’s winning Connection

🎯 The NYT’s winning Connection

The crossword crossroad