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Pricing & Monetisation

How companies capture value: pricing psychology, revenue models, premium-isation, and the money models behind the product.

🎯 How Logitech turned a $20 commodity into a $100 status symbol

🎯 How Logitech turned a $20 commodity into a $100 status symbol

Premium, not gaming. Creators, not commodity buyers. Quietly built a category.

🎯 The reason every DJ booth looks the same

🎯 The reason every DJ booth looks the same

Buy the box, get the software free, forever.

🎯 The creator economy is dead. The expert economy replaced it.

🎯 The creator economy is dead. The expert economy replaced it.

How the content game really works in 2026

🎯 How Temu Hacked US customs to sell you $4 T-Shirts

🎯 How Temu Hacked US customs to sell you $4 T-Shirts

And how they pivoted when the US Government shut it down.

🎯 Why Clarify gives away its CRM

🎯 Why Clarify gives away its CRM

The ex-Jira designer charging for AI outcomes, not CRM seats

🎯 Groupon's FOMO playbook

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 SoundCloud’s revenue turntable

🎯 SoundCloud’s revenue turntable

How SoundCloud let their customers define their business model

🎯 Why Nvidia donates free products

🎯 Why Nvidia donates free products

How corporate gifting drives sales

🎯 Intercom's risk-free purchase strategy

🎯 Intercom's risk-free purchase strategy

A playbook for pricing AI in your products

🎯 Peacock’s all-in growth gamble

🎯 Peacock’s all-in growth gamble

Betting on a user acquisition spike

🎯 How Apple makes you spend more

🎯 How Apple makes you spend more

A masterclass in pricing strategy

🎯 How AWS turned costs into profits

🎯 How AWS turned costs into profits

A masterclass in lateral-thinking

🎯 Tesla's Dynamic Pricing

🎯 Tesla's Dynamic Pricing

Why Teslas change price 6x per year

🎯 The YouTube Partner Program

🎯 The YouTube Partner Program

YouTube's $30 billion secret: You

Strategy Breakdowns

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