AI Playbooks

How companies are winning in the AI era, from AI-native products to the strategic bets reshaping entire industries.

🎯 How Wispr Flow gets your meetings right

Introducing: their first product beyond dictation.

🎯 Don't ship a website, hire one.

We handed our website a real job - and it did the work of a full-time employee.

🎯 How Notion made AI cute

Two eyes, eyebrows and a nose - the character behind Notion's agents

🎯 Jira built Jira

The messy, unglamorous practice behind Atlassian's AI-native bet.

🎯 The AI notetaker winning by not joining your meeting

Inside the product philosophy that turned an AI notepad into a $1.5B company.

🎯 Multiplayer AI

One bet, 13,000+ teams, 0 personal copilots

🎯 How Perplexity wins the 10x knowledge worker

I built a tool that saves me 45mins a day

🎯 Why Clarify gives away its CRM

The ex-Jira designer charging for AI outcomes, not CRM seats

🎯 How Quarterzip Hacked the AI Interface

My favourite new viral loop

🎯 I prototyped a year-long daydream in one evening

This tool is my latest obsession

🎯 How Ahrefs is winning AI search

Dogfooding their traffic strategy in public

🎯 The leaked OpenAI memo

The ChatGPT roadmap for 2025-26

🎯 Attio's AI strategy

Intelligent GTM command centre

🎯 Intercom's risk-free purchase strategy

A playbook for pricing AI in your products

🎯 Athyna’s “AI-for-talent” strategy

Supercharging what's already working

🎯 How Figma defined the modern designer

The user-centric product playbook