Company Building & Culture

The inside game: leadership, culture, hiring, and the acquisitions that shape a company.

🎯 DJI used GoPro to kill GoPro

🎯 DJI used GoPro to kill GoPro

The product mount that turned a supplier into a $15B competitor.

🎯 Join the Strategy Breakdowns team?

🎯 Join the Strategy Breakdowns team?

Hiring a Partnerships Manager to grow our sponsorships

🎯 Why Atlassian acquired Cycle

🎯 Why Atlassian acquired Cycle

With Mehdi Boudoukhane, former founder of Cycle, Principal PM at Atlassian

🎯 Multiplayer AI

🎯 Multiplayer AI

One bet, 13,000+ teams, 0 personal copilots

🎯 Why Snowflake wins before rivals start

🎯 Why Snowflake wins before rivals start

The definitive enterprise SaaS rocketship

🎯 How Temu Hacked US customs to sell you $4 T-Shirts

🎯 How Temu Hacked US customs to sell you $4 T-Shirts

And how they pivoted when the US Government shut it down.

🎯 Move fast and break things

🎯 Move fast and break things

Lessons from Facebook's early engineering culture

🎯 How Microsoft saved Apple

🎯 How Microsoft saved Apple

The $150M deal that changed tech history forever

🎯 Patagonia's $3 billion giveaway

🎯 Patagonia's $3 billion giveaway

Why the founder rejected every "sensible" exit strategy

🎯 The leaked OpenAI memo

🎯 The leaked OpenAI memo

The ChatGPT roadmap for 2025-26

🎯 Slack's acquisition spree

🎯 Slack's acquisition spree

6 purchases in 6 years to compete with Microsoft and Google

🎯 Demystifying employee benefits

🎯 Demystifying employee benefits

How to structure employee incentives

🎯 [Part 3] How Atlassian shapes new products

🎯 [Part 3] How Atlassian shapes new products

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 [Part 2] How Atlassian scales new products

🎯 [Part 2] How Atlassian scales new products

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 [Part 1] How Atlassian launches new products

🎯 [Part 1] How Atlassian launches new products

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 Thoughts on acquisitions

🎯 Thoughts on acquisitions

OpenAI, Snapchat, and agent swarms

🎯 Buffer's trust playbook

🎯 Buffer's trust playbook

with Isaac Peiris, founder of Pistachio.so

🎯 CEO secrets

🎯 CEO secrets

With Bill Kerr, founder of Athyna

🎯 The 'trust <> transparency' paradox

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 From boring to billions

🎯 From boring to billions

2 ways to make a boring business cool

🎯 Athyna’s creator-led GTM strategy

🎯 Athyna’s creator-led GTM strategy

The next-gen playbook for growing your startup with content

🎯 Why Valve has no managers

🎯 Why Valve has no managers

and makes the most profit per employee in the US

🎯 Culture is strategy

🎯 Culture is strategy

with Athyna founder / CEO Bill Kerr

🎯 beehiiv's long-term strategy (with founder Tyler Denk)

🎯 beehiiv's long-term strategy (with founder Tyler Denk)

Building the next Facebook Ads Manager

🎯 Uber’s Shopping Spree

🎯 Uber’s Shopping Spree

The brave way to test new markets