Product Design & Craft

Where the product itself is the story: design taste, UX, onboarding, and the obsessive craft that makes a product feel beautiful.

🎯 Spotify's 265-millisecond obsession

🎯 Spotify's 265-millisecond obsession

They couldn't hit 200ms. So they tricked your brain instead.

🎯 How Logitech turned a $20 commodity into a $100 status symbol

🎯 How Logitech turned a $20 commodity into a $100 status symbol

Premium, not gaming. Creators, not commodity buyers. Quietly built a category.

🎯 How Sony sold 400 million Walkmans

🎯 How Sony sold 400 million Walkmans

The playbook behind world's best-selling cassette player

🎯 The AI notetaker winning by not joining your meeting

🎯 The AI notetaker winning by not joining your meeting

Inside the product philosophy that turned an AI notepad into a $1.5B company.

🎯 How Perplexity wins the 10x knowledge worker

🎯 How Perplexity wins the 10x knowledge worker

I built a tool that saves me 45mins a day

🎯 9 bullet points + Figma Make

🎯 9 bullet points + Figma Make

No design skills. No code.

🎯 I prototyped a year-long daydream in one evening

🎯 I prototyped a year-long daydream in one evening

This tool is my latest obsession

🎯 How Reddit built the internet’s best comment section

🎯 How Reddit built the internet’s best comment section

Sorting systems, status symbols, and a single serve of psychology

🎯 Attio’s design-first strategy

🎯 Attio’s design-first strategy

The modern-day playbook for cracking an established category

🎯 Put people directly in your product

🎯 Put people directly in your product

Zero friction, zero seconds

🎯 Zoom’s one-click strategy

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

🎯 How to hack habits like Raycast

🎯 How to hack habits like Raycast

A playbook for accelerated adoption

🎯 How June reinvented analytics for B2B

🎯 How June reinvented analytics for B2B

Software that makes you money

🎯 The NYT’s winning Connection

🎯 The NYT’s winning Connection

The crossword crossroad

🎯 iA's Devotion to Craft

🎯 iA's Devotion to Craft

Lean into the essence of user activity

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

Asking the tough questions

🎯 How Mixpanel gives you X-ray vision

🎯 How Mixpanel gives you X-ray vision

A framework for valuable products

🎯 How Attio built a shapeshifting product

🎯 How Attio built a shapeshifting product

The new-age challenger playbook

🎯 Depop's playbook for 'fun' products

🎯 Depop's playbook for 'fun' products

Bring the old back to life

🎯 Snap Map: Making location social

🎯 Snap Map: Making location social

A playbook for consumer network effects

🎯 How Figma defined the modern designer

🎯 How Figma defined the modern designer

The user-centric product playbook