Macro-strategy blueprints

🎯 How Microsoft saved Apple

🎯 How Microsoft saved Apple

The $150M deal that changed tech history forever

🎯 Patagonia's $3 billion giveaway

🎯 Patagonia's $3 billion giveaway

Why the founder rejected every "sensible" exit strategy

🎯 Stripe's $1.4 trillion platform strategy

🎯 Stripe's $1.4 trillion platform strategy

Grow the internet. Grow revenue.

🎯 How Google Maps killed the GPS

🎯 How Google Maps killed the GPS

Product disruption + unfair distribution + zero cost

🎯 The leaked OpenAI memo

🎯 The leaked OpenAI memo

The ChatGPT roadmap for 2025-26

🎯 Ahrefs’ radical generosity engine

🎯 Ahrefs’ radical generosity engine

Value creation over ROI

🎯 The 'trust <> transparency' paradox

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 The internet's favourite docs

🎯 The internet's favourite docs

Mozilla's 'neutral ground' strategy

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How Chrome ate Internet Explorer

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Notion is a lifestyle

🎯 Notion is a lifestyle

Software is an identity

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

Asking the tough questions

🎯 How Mixpanel gives you X-ray vision

🎯 How Mixpanel gives you X-ray vision

A framework for valuable products

🎯 How Discord won communities

🎯 How Discord won communities

Cashing big by betting small

🎯 Uber’s Shopping Spree

🎯 Uber’s Shopping Spree

The brave way to test new markets

🎯 Nintendo's marketing playbook

🎯 Nintendo's marketing playbook

How they win families (not just kids)

🎯 How to build the future like Replit

🎯 How to build the future like Replit

Wedge, then scale

🎯 TechCrunch: Media Co or Product Studio?

🎯 TechCrunch: Media Co or Product Studio?

The original ‘audience-first’ playbook

🎯 LinkedIn: A creator platform of choice

🎯 LinkedIn: A creator platform of choice

From cringe to creator magnet

🎯 Minecraft: A canvas for creators

🎯 Minecraft: A canvas for creators

The playbook behind the biggest game ever

🎯 Playlists are Spotify’s moat

🎯 Playlists are Spotify’s moat

More than just the music

🎯 Doordash’s market share robbery

🎯 Doordash’s market share robbery

A playbook for cracking established markets

🎯 Snap Map: Making location social

🎯 Snap Map: Making location social

A playbook for consumer network effects

🎯 How Figma defined the modern designer

🎯 How Figma defined the modern designer

The user-centric product playbook

🎯 How AWS turned costs into profits

🎯 How AWS turned costs into profits

A masterclass in lateral-thinking