Automatic backdoor funnels
Hint: it’s not just guesswork
Betting on a user acquisition spike
Wedge, then scale
The original ‘audience-first’ playbook
How to systematise new signups
Lessons in incentives and exponentials
From cringe to creator magnet
Big news to share with you
The playbook behind the biggest game ever
A masterclass in pricing strategy
More than just the music
