Strategy Breakdowns

Strategy Breakdowns

A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 80,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.

In the wild:

Featured Posts

🎯 How Apple makes you spend more

🎯 How Apple makes you spend more

A masterclass in pricing strategy

🎯 How Canva wins SEO

🎯 How Canva wins SEO

Hint: It’s not just backlinks

🎯 Notion is a lifestyle

🎯 Notion is a lifestyle

Software is an identity

🎯 Minecraft: A canvas for creators

🎯 Minecraft: A canvas for creators

The playbook behind the biggest game ever

🎯 Netflix's $1 Million Prize

🎯 Netflix's $1 Million Prize

Why Netflix paid a group of hackers $1 million in 2009

🎯 Introducing: Strategy Breakdowns 2.0

🎯 Introducing: Strategy Breakdowns 2.0

7 months in the making

Recent Posts

🎯 The leaked OpenAI memo

🎯 The leaked OpenAI memo

The ChatGPT roadmap for 2025-26

🎯 Slack's acquisition spree

🎯 Slack's acquisition spree

6 purchases in 6 years to compete with Microsoft and Google

🎯 Demystifying employee benefits

🎯 Demystifying employee benefits

How to structure employee incentives

🎯 Attio’s design-first strategy

🎯 Attio’s design-first strategy

The modern-day playbook for cracking an established category

🎯 How Superpower built a 150k waitlist (in 6 months)

🎯 How Superpower built a 150k waitlist (in 6 months)

With co-founder Max Marchione

🎯 [Part 3] How Atlassian shapes new products

🎯 [Part 3] How Atlassian shapes new products

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 [Part 2] How Atlassian scales new products

🎯 [Part 2] How Atlassian scales new products

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 [Part 1] How Atlassian launches new products

🎯 [Part 1] How Atlassian launches new products

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 Thoughts on acquisitions

🎯 Thoughts on acquisitions

OpenAI, Snapchat, and agent swarms

🎯 Buffer's trust playbook

🎯 Buffer's trust playbook

with Isaac Peiris, founder of Pistachio.so

🎯 How Clay builds unshakeable loyalty

🎯 How Clay builds unshakeable loyalty

Circus classes and sound baths as b2b marketing

🎯 Ahrefs’ radical generosity engine

🎯 Ahrefs’ radical generosity engine

Value creation over ROI

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