Strategy Breakdowns
A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 70,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.
In the wild:
A masterclass in pricing strategy
Hint: It’s not just backlinks
Software is an identity
The playbook behind the biggest game ever
Why Netflix paid a group of hackers $1 million in 2009
7 months in the making
Zero friction, zero seconds
Vulnerability as a moat
A playbook for frictionless distribution and monetisation
Mozilla's 'neutral ground' strategy
2 ways to make a boring business cool
The community-led announcement playbook
My tools for a profitable, scalable, lifestyle business
How a button became an impenetrable ecosystem
A playbook for accelerated adoption
Google's market share heist
it was a phone number
A raw #build-in-public update