Strategy Breakdowns

A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 90,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.

In the wild:

🎯 How Apple makes you spend more

A masterclass in pricing strategy

🎯 How Canva wins SEO

Hint: It’s not just backlinks

🎯 Notion is a lifestyle

Software is an identity

🎯 Minecraft: A canvas for creators

The playbook behind the biggest game ever

🎯 Netflix's $1 Million Prize

Why Netflix paid a group of hackers $1 million in 2009

🎯 Introducing: Strategy Breakdowns 2.0

7 months in the making

🎯 How to announce your $3M Seed Round in style

$3M Seed Round. $300 Video. 1M+ views.

🎯 WhatsApp's signup strategy

How to solve the cold start problem

🎯 Patagonia's $3 billion giveaway

Why the founder rejected every "sensible" exit strategy

🎯 How Instagram hacks perception

"No one wants to wait while they wait"

🎯 Stripe's $1.4 trillion platform strategy

Grow the internet. Grow revenue.

🎯 How software companies become cultural institutions

Why do tech companies create physical books?

🎯 Clay’s hackathon playbook

30 hackathons per quarter = 5x expansions + viral content

🎯 How Google Maps killed the GPS

Product disruption + unfair distribution + zero cost

🎯 The leaked OpenAI memo

The ChatGPT roadmap for 2025-26

🎯 Slack's acquisition spree

6 purchases in 6 years to compete with Microsoft and Google

🎯 Demystifying employee benefits

How to structure employee incentives

🎯 Attio’s design-first strategy

The modern-day playbook for cracking an established category

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