Strategy Breakdowns

A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 80,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.

In the wild:

🎯 How Apple makes you spend more

A masterclass in pricing strategy

🎯 How Canva wins SEO

Hint: It’s not just backlinks

🎯 Notion is a lifestyle

Software is an identity

🎯 Minecraft: A canvas for creators

The playbook behind the biggest game ever

🎯 Netflix's $1 Million Prize

Why Netflix paid a group of hackers $1 million in 2009

🎯 Introducing: Strategy Breakdowns 2.0

7 months in the making

🎯 How Netlify turned GitHub into its marketing team

One-click traffic hijacking

🎯 Attio's AI strategy

Intelligent GTM command centre

🎯 How to win on B2B app stores

The ‘ride-the-whale’ playbook

🎯 CEO secrets

With Bill Kerr, founder of Athyna

🎯 Put people directly in your product

Zero friction, zero seconds

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

🎯 The internet's favourite docs

Mozilla's 'neutral ground' strategy

🎯 From boring to billions

2 ways to make a boring business cool

🎯 Clay’s $1.3 billion repositioning masterclass

The community-led announcement playbook

🎯 The ‘Lean Creator’ Stack

My tools for a profitable, scalable, lifestyle business

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

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