Strategy Breakdowns
A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 55,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.
In the wild:
A masterclass in pricing strategy
Hint: It’s not just backlinks
The playbook behind the biggest game ever
Why Netflix paid a group of hackers $1 million in 2009
How to systematise new signups
Software is an identity
and makes the most profit per employee in the US
How SoundCloud let their customers define their business model
How Reddit built a squad of free moderators
🎯🎯🎯🎯🎯
Here’s his blueprint for hacking social media attention
with Athyna founder / CEO Bill Kerr
7 months in the making
How corporate gifting drives sales
Lean into the essence of user activity
One nugget from the internet’s favourite content strategy
Asking the tough questions