Strategy Breakdowns

A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 60,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.

In the wild:

🎯 How Apple makes you spend more

A masterclass in pricing strategy

🎯 How Canva wins SEO

Hint: It’s not just backlinks

🎯 Notion is a lifestyle

Software is an identity

🎯 Minecraft: A canvas for creators

The playbook behind the biggest game ever

🎯 Netflix's $1 Million Prize

Why Netflix paid a group of hackers $1 million in 2009

🎯 Introducing: Strategy Breakdowns 2.0

7 months in the making

🎯 Clay’s $1.3 billion repositioning masterclass

The community-led announcement playbook

🎯 The ‘Lean Creator’ Stack

My tools for a profitable, scalable, lifestyle business

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How to hack habits like Raycast

A playbook for accelerated adoption

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Before Shazam was an app...

it was a phone number

🎯 1 year full-time on Strategy Breakdowns

A raw #build-in-public update

🎯 Athyna’s creator-led GTM strategy

The next-gen playbook for growing your startup with content

🎯 Behance’s first 100 users

A counterintuitive solve for the chicken-and-egg problem

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 How June reinvented analytics for B2B

Software that makes you money

🎯 How Attio builds-in-public

The next-gen flywheel

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