Recent Posts

🎯 Athyna’s creator-led GTM strategy

🎯 Athyna’s creator-led GTM strategy

The next-gen playbook for growing your startup with content

🎯 Behance’s first 100 users

🎯 Behance’s first 100 users

A counterintuitive solve for the chicken-and-egg problem

🎯 Groupon's FOMO playbook

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 How June reinvented analytics for B2B

🎯 How June reinvented analytics for B2B

Software that makes you money

🎯 How Attio builds-in-public

🎯 How Attio builds-in-public

The next-gen flywheel

🎯 The NYT’s winning Connection

🎯 The NYT’s winning Connection

The crossword crossroad

🎯 Notion is a lifestyle

🎯 Notion is a lifestyle

Software is an identity

🎯 Why Valve has no managers

🎯 Why Valve has no managers

and makes the most profit per employee in the US

🎯 SoundCloud’s revenue turntable

🎯 SoundCloud’s revenue turntable

How SoundCloud let their customers define their business model

🎯 Everyone works for Reddit

🎯 Everyone works for Reddit

How Reddit built a squad of free moderators

🎯 He’s building the Product Hunt mafia

🎯 He’s building the Product Hunt mafia

Here’s his blueprint for hacking social media attention

🎯 Culture is strategy

🎯 Culture is strategy

with Athyna founder / CEO Bill Kerr

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