Archive

Dive into a collection of past posts and rediscover timeless content.

Strategy Breakdowns

Jul 26, 2026

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5 min read

🎯 Spotify's 265-millisecond obsession

They couldn't hit 200ms. So they tricked your brain instead.

Strategy Breakdowns

🎯 The most valuable thing Apple built in the 2000s wasn't the iPod

Jul 19, 2026

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6 min read

🎯 The most valuable thing Apple built in the 2000s wasn't the iPod

A $100B+ business hiding inside a music store

Strategy Breakdowns

Jul 13, 2026

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5 min read

🎯 DJI used GoPro to kill GoPro

The product mount that turned a supplier into a $15B competitor.

Strategy Breakdowns

🎯 How Logitech turned a $20 commodity into a $100 status symbol

Jul 8, 2026

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5 min read

🎯 How Logitech turned a $20 commodity into a $100 status symbol

Premium, not gaming. Creators, not commodity buyers. Quietly built a category.

Strategy Breakdowns

Jul 1, 2026

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5 min read

🎯 How Sony sold 400 million Walkmans

The playbook behind world's best-selling cassette player

Strategy Breakdowns

🎯 The reason every DJ booth looks the same

Jun 24, 2026

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5 min read

🎯 The reason every DJ booth looks the same

Buy the box, get the software free, forever.

Strategy Breakdowns

🎯 The AI notetaker winning by not joining your meeting

Jun 14, 2026

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6 min read

🎯 The AI notetaker winning by not joining your meeting

Inside the product philosophy that turned an AI notepad into a $1.5B company.

Strategy Breakdowns

🎯 The creator economy is dead. The expert economy replaced it.

Jun 3, 2026

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7 min read

🎯 The creator economy is dead. The expert economy replaced it.

How the content game really works in 2026

Strategy Breakdowns

Jun 2, 2026

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1 min read

🎯 Join the Strategy Breakdowns team?

Hiring a Partnerships Manager to grow our sponsorships

Strategy Breakdowns

🎯 The best ‘sticker marketing’ strategy in history

May 27, 2026

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5 min read

🎯 The best ‘sticker marketing’ strategy in history

Intel made every PC on earth a billboard