Recent Posts

🎯 1 year into Strategy Breakdowns

🎯 1 year into Strategy Breakdowns

5 things on my mind

🎯 beehiiv's long-term strategy (with founder Tyler Denk)

🎯 beehiiv's long-term strategy (with founder Tyler Denk)

Building the next Facebook Ads Manager

🎯 Forget waitlists. Do this instead.

🎯 Forget waitlists. Do this instead.

PLUS: Some behind-the-scenes thinking

🎯 How Mixpanel gives you X-ray vision

🎯 How Mixpanel gives you X-ray vision

A framework for valuable products

🎯 Athyna’s “AI-for-talent” strategy

🎯 Athyna’s “AI-for-talent” strategy

Supercharging what's already working

🎯 How Discord won communities

🎯 How Discord won communities

Cashing big by betting small

🎯 Surprise gift inside

🎯 Surprise gift inside

You're gonna love it

🎯 The legendary Dropbox referral program

🎯 The legendary Dropbox referral program

How to make your product grow itself

🎯 How Calm gets automatic signups via YouTube

🎯 How Calm gets automatic signups via YouTube

A masterclass in content → app funnels

🎯 The r1’s Positioning Playbook

🎯 The r1’s Positioning Playbook

How to challenge established mental models

🎯 How Attio built a shapeshifting product

🎯 How Attio built a shapeshifting product

The new-age challenger playbook

🎯 Pinterest’s growth paradox

🎯 Pinterest’s growth paradox

Start narrow to grow wide

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