Recent Posts

🎯 Clay’s $1.3 billion repositioning masterclass

🎯 Clay’s $1.3 billion repositioning masterclass

The community-led announcement playbook

🎯 The ‘Lean Creator’ Stack

🎯 The ‘Lean Creator’ Stack

My tools for a profitable, scalable, lifestyle business

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How to hack habits like Raycast

🎯 How to hack habits like Raycast

A playbook for accelerated adoption

🎯 How Chrome ate Internet Explorer

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Before Shazam was an app...

🎯 Before Shazam was an app...

it was a phone number

🎯 1 year full-time on Strategy Breakdowns

🎯 1 year full-time on Strategy Breakdowns

A raw #build-in-public update

🎯 Athyna’s creator-led GTM strategy

🎯 Athyna’s creator-led GTM strategy

The next-gen playbook for growing your startup with content

🎯 Behance’s first 100 users

🎯 Behance’s first 100 users

A counterintuitive solve for the chicken-and-egg problem

🎯 Groupon's FOMO playbook

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 How June reinvented analytics for B2B

🎯 How June reinvented analytics for B2B

Software that makes you money

🎯 How Attio builds-in-public

🎯 How Attio builds-in-public

The next-gen flywheel

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