Recent Posts

🎯 Building a startup inside Atlassian

🎯 Building a startup inside Atlassian

With Tanguy Crusson, Head of Product for Jira Product Discovery

🎯 Thoughts on acquisitions

🎯 Thoughts on acquisitions

OpenAI, Snapchat, and agent swarms

🎯 Buffer's trust playbook

🎯 Buffer's trust playbook

with Isaac Peiris, founder of Pistachio.so

🎯 How Clay builds unshakeable loyalty

🎯 How Clay builds unshakeable loyalty

Circus classes and sound baths as b2b marketing

🎯 Ahrefs’ radical generosity engine

🎯 Ahrefs’ radical generosity engine

Value creation over ROI

🎯 How Netlify turned GitHub into its marketing team

🎯 How Netlify turned GitHub into its marketing team

One-click traffic hijacking

🎯 Attio's AI strategy

🎯 Attio's AI strategy

Intelligent GTM command centre

🎯 How to win on B2B app stores

🎯 How to win on B2B app stores

The ‘ride-the-whale’ playbook

🎯 CEO secrets

🎯 CEO secrets

With Bill Kerr, founder of Athyna

🎯 Put people directly in your product

🎯 Put people directly in your product

Zero friction, zero seconds

🎯 The 'trust <> transparency' paradox

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 Zoom’s one-click strategy

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

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