Novel tactics

Challenger playbooksMacro-strategy blueprintsInterviews and friendsBehind-the-scenesNovel tacticsViral loops
🎯 How Ahrefs is winning AI search

🎯 How Ahrefs is winning AI search

Dogfooding their traffic strategy in public

🎯 WhatsApp's signup strategy

🎯 WhatsApp's signup strategy

How to solve the cold start problem

🎯 How Instagram hacks perception

🎯 How Instagram hacks perception

"No one wants to wait while they wait"

🎯 How software companies become cultural institutions

🎯 How software companies become cultural institutions

Why do tech companies create physical books?

🎯 Clay’s hackathon playbook

🎯 Clay’s hackathon playbook

30 hackathons per quarter = 5x expansions + viral content

🎯 How Clay builds unshakeable loyalty

🎯 How Clay builds unshakeable loyalty

Circus classes and sound baths as b2b marketing

🎯 How Netlify turned GitHub into its marketing team

🎯 How Netlify turned GitHub into its marketing team

One-click traffic hijacking

🎯 How to win on B2B app stores

🎯 How to win on B2B app stores

The ‘ride-the-whale’ playbook

🎯 Put people directly in your product

🎯 Put people directly in your product

Zero friction, zero seconds

🎯 Clay’s $1.3 billion repositioning masterclass

🎯 Clay’s $1.3 billion repositioning masterclass

The community-led announcement playbook

🎯 Before Shazam was an app...

🎯 Before Shazam was an app...

it was a phone number

🎯 Behance’s first 100 users

🎯 Behance’s first 100 users

A counterintuitive solve for the chicken-and-egg problem