Macro-strategy blueprints

Challenger playbooksMacro-strategy blueprintsInterviews and friendsBehind-the-scenesNovel tacticsViral loops
🎯 The 'trust <> transparency' paradox

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 The internet's favourite docs

🎯 The internet's favourite docs

Mozilla's 'neutral ground' strategy

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How Chrome ate Internet Explorer

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Notion is a lifestyle

🎯 Notion is a lifestyle

Software is an identity

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

Asking the tough questions

🎯 How Mixpanel gives you X-ray vision

🎯 How Mixpanel gives you X-ray vision

A framework for valuable products

🎯 How Discord won communities

🎯 How Discord won communities

Cashing big by betting small

🎯 Uber’s Shopping Spree

🎯 Uber’s Shopping Spree

The brave way to test new markets

🎯 Nintendo's marketing playbook

🎯 Nintendo's marketing playbook

How they win families (not just kids)

🎯 How to build the future like Replit

🎯 How to build the future like Replit

Wedge, then scale

🎯 TechCrunch: Media Co or Product Studio?

🎯 TechCrunch: Media Co or Product Studio?

The original ‘audience-first’ playbook