Macro-strategy blueprints

Challenger playbooksMacro-strategy blueprintsInterviews and friendsBehind-the-scenesNovel tacticsViral loops
🎯 Patagonia's $3 billion giveaway

🎯 Patagonia's $3 billion giveaway

Why the founder rejected every "sensible" exit strategy

🎯 Stripe's $1.4 trillion platform strategy

🎯 Stripe's $1.4 trillion platform strategy

Grow the internet. Grow revenue.

🎯 How Google Maps killed the GPS

🎯 How Google Maps killed the GPS

Product disruption + unfair distribution + zero cost

🎯 The leaked OpenAI memo

🎯 The leaked OpenAI memo

The ChatGPT roadmap for 2025-26

🎯 Ahrefs’ radical generosity engine

🎯 Ahrefs’ radical generosity engine

Value creation over ROI

🎯 The 'trust <> transparency' paradox

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 The internet's favourite docs

🎯 The internet's favourite docs

Mozilla's 'neutral ground' strategy

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How Chrome ate Internet Explorer

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Notion is a lifestyle

🎯 Notion is a lifestyle

Software is an identity

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

Asking the tough questions

🎯 How Mixpanel gives you X-ray vision

🎯 How Mixpanel gives you X-ray vision

A framework for valuable products