Challenger playbooks

Challenger playbooksMacro-strategy blueprintsInterviews and friendsBehind-the-scenesNovel tacticsViral loops
🎯 Attio's AI strategy

🎯 Attio's AI strategy

Intelligent GTM command centre

🎯 Athyna’s creator-led GTM strategy

🎯 Athyna’s creator-led GTM strategy

The next-gen playbook for growing your startup with content

🎯 How June reinvented analytics for B2B

🎯 How June reinvented analytics for B2B

Software that makes you money

🎯 Culture is strategy

🎯 Culture is strategy

with Athyna founder / CEO Bill Kerr

🎯 iA's Devotion to Craft

🎯 iA's Devotion to Craft

Lean into the essence of user activity

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

🎯 Attio x Strategy Breakdowns (with founder Nicolas Sharp)

Asking the tough questions

🎯 beehiiv's long-term strategy (with founder Tyler Denk)

🎯 beehiiv's long-term strategy (with founder Tyler Denk)

Building the next Facebook Ads Manager

🎯 Athyna’s “AI-for-talent” strategy

🎯 Athyna’s “AI-for-talent” strategy

Supercharging what's already working

🎯 The r1’s Positioning Playbook

🎯 The r1’s Positioning Playbook

How to challenge established mental models

🎯 How Attio built a shapeshifting product

🎯 How Attio built a shapeshifting product

The new-age challenger playbook

🎯 Depop's playbook for 'fun' products

🎯 Depop's playbook for 'fun' products

Bring the old back to life

🎯 How SSENSE became a ‘cultural protagonist’

🎯 How SSENSE became a ‘cultural protagonist’

Transcend products. Participate in culture.