Viral loops

Challenger playbooksMacro-strategy blueprintsInterviews and friendsBehind-the-scenesNovel tacticsViral loops
🎯 Zoom’s one-click strategy

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 Groupon's FOMO playbook

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 The legendary Dropbox referral program

🎯 The legendary Dropbox referral program

How to make your product grow itself

🎯 Hotmail’s viral growth loop

🎯 Hotmail’s viral growth loop

PLUS: 3 modern twists on the strategy

🎯 How Airbnb gets users on autopilot

🎯 How Airbnb gets users on autopilot

Automatic backdoor funnels

🎯 Unsplash’s viral distribution playbook

🎯 Unsplash’s viral distribution playbook

Lessons in incentives and exponentials

🎯 How Loom created a corporate social network

🎯 How Loom created a corporate social network

The employee-led flywheel

🎯 PayPal's Robot Army

🎯 PayPal's Robot Army

How they stole eBay's power-sellers