Hey {{first name | there}},

I’m very excited to announce that tomorrow StrategyHub will be available to buy.

This email is important, and includes a few details on what you need to know about tomorrow, so please give it a read.

First off, only those on this waitlist will be offered to buy. Since you’re reading this, you are someone on that list, so thank you. The enthusiasm for the behind-the-scenes newsletter I’ve been sending has been incredible, so I hope you’ve enjoyed it too.

Here’s the details for tomorrow:

  • Starting tomorrow at 7:30am Eastern Time, you’ll be able join StrategyHub (I’ll be sending an email out with the link).

  • The investment will be ~half off the final price, for this week only.

  • There will also be Team Pricing available (20-45% off in addition to the Pre-Launch discount price) for those planning to invest in more than one license.

  • The launch window will only be open through Sunday night, October 20th, at 11:59PM EST. Afterward I’ll be removing the option to buy StrategyHub so I can collect feedback from the first group of customers. (”Are you really still collecting data to improve your product?” Sorry… old habit!)

During this launch window, as well as the discount, I’m offering 2x additional bonuses:

  1. The full application package that landed me my dream job - Strategy & Operations Manager at Atlassian, working on product strategy for developer products.

    This includes the actual unedited copies of the resume/CV, cover letter, website, and case study I submitted to apply for the role.

  2. The 3x strategy documents I created when launching Strategy Breakdowns - these are the raw, personal strategy memos I wrote for myself, which laid out the foundation for my online business that eventually replaced my day job.

I thought a lot about whether I felt comfortable sharing these documents, since they were never intended to be published. In the end, a good friend convinced me that for the right student, having access to these could be an asymmetric advantage at a critical time in their career, and potentially facilitate a life-changing outcome. Perfectly aligned with the principles shaping StrategyHub as a whole.

Now look, these are by no means the greatest job applications and strategy docs ever created. Far from it. Rather, they are reference-points and examples that have had a transformational impact on my own journey.

My hope is that if you are someone who is also interested in things like (or things adjacent to):

  • Working in tech

  • Exploring strategy roles

  • Niching into product strategy

  • Starting a side-hustle

  • Scaling an online business

    etc

… either now or in the future, these will be helpful and proven reference documents to accelerate your journey, that are otherwise particularly challenging to come across.

As you can imagine, these ~7x documents are incredibly personal to me, so they will only be offered to the first 100 students, plus everyone on the waitlist who purchases StrategyHub this week, as a token of gratitude for giving me your trust.

If you’re ready to take the next step in your strategy journey, I want to help you.

StrategyHub is the best piece of work I’ve ever created, and I know it’s going to transform many lives this year.

I hope you’re one of the first success stories.

Keep an eye out for my email tomorrow. I can’t wait to see what you think of StrategyHub.

Cheers,

— Tom

You're receiving this exclusive "behind-the-scenes" newsletter because you've joined the waitlist for StrategyHub.

StrategyHub will be available to purchase tomorrow on October 16th (add a reminder to your calendar: Apple  •  Google  •  Office 365  •  Outlook Web  •  Outlook  •  Yahoo)

Missed any of my previous behind-the-scenes updates? Here they are: