Hey {{first name | there}},

Welcome to the first edition of my StrategyHub behind-the-scenes newsletter.

This exclusive newsletter will be sent every Wednesday and Sunday just to those on the waitlist for my upcoming course, StrategyHub. It's separate from Strategy Breakdowns (which you’ll keep receiving every other week on Tuesdays).

Instead of simply building a waitlist and notifying everyone when StrategyHub is available, I thought I’d do something a bit different.

Between now and the release of StrategyHub on October 16th, I'll be sharing everything that's gone into the creation of this product:

I'm sharing all of this with you because, if you're anything like me, seeing the behind-the-scenes strategies for building and launching this product will be both interesting and valuable.

But I also want you to know just how much I’m putting into StrategyHub. I want you to see how comprehensive it’s going to be and why it’s like nothing else out there. If I can do this right and give you more than just a polished sales page to judge it by, I know that you’ll be more likely to invest in StrategyHub, apply it, and take your career to the next level.

Sounds like a win-win.

Today, let’s start with the ‘why’: Why am I building StrategyHub?

“Strategy is about identifying an opportunity/challenge, defining ways to approach it, and deciding on the preferred path forward”

You’ve likely seen me and others write extensively on this topic. Because strategic thinking, when done right, is about creating value through informed decision-making.

However, I’ve noticed a gap between the content I write in Strategy Breakdowns and actually helping you improve your strategic skillset.

Here’s the issue:

While my previous work has focussed on successful strategies, it hasn’t comprehensively covered how to solve strategic problems.

They’re great articles (if I say so myself) and have helped tens of thousands elevate their strategic thinking.

However…

I intended for these articles to be focussed on strategy case studies.

They don’t cover the practicalities of strategic research, structured problem solving, or strategic communication.

Through surveys and conversations with people like yourself, I keep hearing the same 3 interrelated questions:

These insights represent thousands of responses and highlight the need for a comprehensive strategy education, purpose-built for the internet era.

This is why I'm building StrategyHub.

I’m closely researching the needs of my audience (i.e. you), analysing the data, and using that information to define a strategic direction.

This is exactly what I teach inside StrategyHub, and it’s how I’m making sure that StrategyHub is exactly what you need.

Today's Action Step:

Here’s a simple way to quickly add value to strategic problems.

Think about the project(s) you are currently working on, and ask yourself:

“If I could wave a magic wand to have any data point that would make this a no-brainer/easier decision, what would that be?”

It’s amazing how often this step gets skipped.

Once you start generating ideas, you’ll start to notice patterns. Customer preferences. Competitor tactics. Traffic data. Market trends.

Write them down, and share with the team - these are your ‘signals’, ‘blind spots’, and ‘information opportunities’.

More often than not, if you can find this data (or proxy/correlated data), you can shortcut your way to solving (or fast-tracking) any strategic problem.

If you don’t know where to find it, don’t worry. More often than not, it’s available somewhere online in obscure dashboards and hidden data feeds. I’ll cover where to find them inside of StrategyHub.

Next Edition:

In the next edition, I'll dive into the 5 most common (and most painful) strategy mistakes that I see, and how they’ve informed the design and development of StrategyHub.

A quick question for you:

Is there anything specific about the development of StrategyHub you'd like me to cover? Please reply and let me know.

Cheers,

— Tom

You're receiving this exclusive "behind-the-scenes" newsletter because you've joined the waitlist for StrategyHub.

The course will be available on October 16th.