Everyone’s tightening their belts.

71.1% of you are cutting software this year. Shed the non-essentials, go lean, protect margin.

Meanwhile, at 35,000 feet, people are paying more than ever for extra legroom, bigger screens, and lie-flat beds.

Enjoy today’s Strategy Screenshot on Delta Airlines.

Viktor is the AI employee 79,000+ teams use in Slack and Microsoft Teams. Now you can reach him by email too.

Send a real job to [email protected] from your work address, the way you'd brief a colleague. Connect your calendar when he asks, and the finished work comes back on the same thread.

Your first few jobs are free, with no card and no sign-up.

Black Friday brings a wave of new followers, and many of them scroll past once the sale ends.

Omnisend’s new Social Capture turns them into email subscribers. Ask followers to comment a keyword on your post, and Omnisend DMs them asking for their email. Once they reply, they join your list.

Every campaign after Black Friday can then reach them directly, with no algorithm in between. 150,000+ brands use Omnisend.

At its 2024 investor day, Delta told Wall Street that premium would outsell coach by 2027, and it got there more than a year early.

Premium sales grew 18% on the year and main cabin 12%, so the gap only widens from here.

It’s not only happening at Delta: United is also actively ripping out economy rows to make room up front.

What happens when your fastest growing products are also your highest-margin.

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