Archive

Dive into a collection of past posts and rediscover timeless content.

A special invitation from Strategy Breakdowns

Sep 21, 2026

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1 min read

A special invitation from Strategy Breakdowns

🤓 💬

AI Playbooks

🎯 How Wispr Flow gets your meetings right

Sep 17, 2026

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5 min read

🎯 How Wispr Flow gets your meetings right

Positioning & Brand

Sep 16, 2026

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5 min read

🎯 Don't ship a website, hire one.

We handed our website a real job - and it did the work of a full-time employee.

Positioning & Brand

Sep 9, 2026

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5 min read

🎯 How Notion made AI cute

Two eyes, eyebrows and a nose - the character behind Notion's agents

Company Building & Culture

Sep 2, 2026

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6 min read

🎯 Jira built Jira

The messy, unglamorous practice behind Atlassian's AI-native bet.

🎯 Why Airpods are actually a subscription

Aug 26, 2026

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4 min read

🎯 Why Airpods are actually a subscription

The $22bn business hiding in Apple's accessories line

Aug 12, 2026

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6 min read

🎯 Attio's agentic bet

Last year it was AI inside the CRM. This year, it's a CRM in your AI.

Positioning & Brand

Aug 10, 2026

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5 min read

🎯 How Lofi Girl owns lo-fi

40,000 strangers study together every night - and the music is just the excuse.

Moats & Network Effects

Aug 2, 2026

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5 min read

🎯 The battery shop that beat Tesla

It started as a battery knockoff shop in Shenzhen

Moats & Network Effects

Jul 26, 2026

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5 min read

🎯 Spotify's 265-millisecond obsession

They couldn't hit 200ms. So they tricked your brain instead.