Archive

Dive into a collection of past posts and rediscover timeless content.

AI Playbooks

Oct 14, 2026

•

6 min read

🎯 Why Jira can manage your AI agents

Inside Atlassian's AI strategy: context, coordination, and 1M agent sessions

Behind-the-Scenes

Oct 10, 2026

•

18 min read

🎯 3 years into Strategy Breakdowns

The app I built to run my business (12 months of screenshots inside)

Moats & Network Effects

Sep 29, 2026

•

5 min read

🎯 Is Starbucks secretly a bank?

Starbucks holds $1.75bn of customer money, interest-free, and nobody regulates it.

A special invitation from Strategy Breakdowns

Sep 21, 2026

•

1 min read

A special invitation from Strategy Breakdowns

🤓 💬

AI Playbooks

🎯 How Wispr Flow gets your meetings right

Sep 17, 2026

•

5 min read

🎯 How Wispr Flow gets your meetings right

Introducing: their first product beyond dictation.

Positioning & Brand

Sep 16, 2026

•

5 min read

🎯 Don't ship a website, hire one.

We handed our website a real job - and it did the work of a full-time employee.

Positioning & Brand

Sep 9, 2026

•

5 min read

🎯 How Notion made AI cute

Two eyes, eyebrows and a nose - the character behind Notion's agents

Company Building & Culture

Sep 2, 2026

•

5 min read

🎯 Jira built Jira

The messy, unglamorous practice behind Atlassian's AI-native bet.

🎯 Why Airpods are actually a subscription

Aug 26, 2026

•

4 min read

🎯 Why Airpods are actually a subscription

The $22bn business hiding in Apple's accessories line

Aug 12, 2026

•

6 min read

🎯 Attio's agentic bet

Last year it was AI inside the CRM. This year, it's a CRM in your AI.