Hey there,

Throughout this Behind-the-Scenes series I’ve received hundreds of questions about StrategyHub.

They’ve been thoughtful, helpful, and insightful, so if you’ve replied to one of these emails - thank you.

Today I thought I’d share answers to the most common questions that might help anyone still on the fence decide if StrategyHub is right for you.

Before we jump in -

Today is the last chance to secure access to the following additional bonuses:

  1. 💼 The full application package that landed me my dream job - Strategy & Operations Manager at Atlassian, focussing on product strategy for developer products.

  2. 🎯 The 3x strategy documents I created when launching Strategy Breakdowns - these are the raw, personal strategy memos I wrote that laid out the foundation for my online business that eventually replaced my day job.

Tonight at 11:59PM Eastern US time, I’m removing them from StrategyHub.

Now, here are a few of the most frequently asked questions:

Learning & Value

Q: How is this course different?

A: When most people think of strategy, they too often jump straight to frameworks, concepts, and theory.

High-level strategy work (e.g. What space should we play in?) that people idolise and want to write memos for is fascinating and important, but there’s simply not that much of it to go around. The practical reality of strategic work is the thousands of smaller decisions that compound, and it is the speed and accuracy of those small decisions that actually determines success.

99.9% of strategic decisions look less like:

  • “What industry / geography / vertical / customer should we go after?” (ie questions that generally have fixed pre-existing answers)

and more like:

  • “What can we learn from the most common question our ICP asked about on Reddit last month?”, or

  • “How should we decide which pricing tier this feature should fall under?”, or

  • “What is the highest performing Google Ad our competitor is running, how much daily traffic is it driving, and how should we respond?”, or

  • “Which [tool / vendor / partner] should we leverage for [XYZ use case], given our [ABC specific requirements]?”

Being great at these decisions is a fundamentally different skillset to being a great ‘armchair strategist’.

You need to develop excellent insight generation - a machine that takes in questions → outputs relevant data → followed by strong hypotheses.

This is what companies need, and this is what StrategyHub teaches.

  • Practical skills: This course gives you practical skills to tangibly increase your ability to drive real impact each day, without wasting time teaching you abstract theory you won’t actually use.

  • Methodology: Each tutorial follows a proven interactive learning methodology that helps you learn and apply a specific tool, tactic, or technique you can use immediately at work.

  • Focus: Our goal with this course is to save you years of trial and error trying to stitch together your own insight generation system. It's meant for busy strategists who want results and decisions, not just more conceptual learning.

  • Career-oriented: StrategyHub is designed to progress your career, whether that be getting a promotion / raise / job offer, or launching / growing your own business. It comes with a library of bonuses that help you apply what you've learnt to your current projects, showcase your value to your peers, and ultimately level up at work.

Q: What will I be capable of doing after the program?

A: Inside, you'll learn to:

  • Apply 70+ specific strategy techniques to consistently generate data-backed insights that drive real business impact

  • Understand users & customers so well that it almost seems like you can read their minds

  • Identify hidden data sources that give you and your team an “information advantage”

  • Rapidly create persuasive documents leveraging proven ready-to-use templates

  • Communicate strategic ideas with clarity and confidence to gain stakeholder buy-in

  • Develop a personal collection of techniques and free tools that compound in value throughout your career

  • Develop the mindset needed to be good at strategy

  • Figure out what to do and what not to do (and why)

  • Implement habits & tactics to continuously improve at strategy

Q: Is this program going to apply to my industry?

A: Yes - especially if you're working in tech or any other internet-native business.

Sure, your niche might have its quirks… but this course focuses on core principles and techniques that can be applied anywhere.

In fact, looking only at direct competitors or one industry is a common mistake. You end up reaching a local optimum.

In today's world, if you want to make better strategic decisions, you need to:

  1. Look at different industries

  2. Understand the underlying reasons why specific strategies and tactics work

  3. …and then adapt it to your context.

That's where real breakthroughs and asymmetric opportunities are.

Q: I don’t have a project to work on right now… will that be a problem?

A: Not at all! Not currently having a project of your own won't be a blocker.

You can watch all the tutorials and apply the learnings to analyse any business of your choice (just like we do in the videos!), or even create your own project if you have an idea you want to explore.

Some of our students are transitioning from one role to another and they’re already getting a tonne of value applying StrategyHub to their changing circumstances.

Plus, all students receive a lifetime license to StrategyHub, so you can jump back in whenever you’re working on your next project.

Logistics & Timing

Q: How long is this course?

A: The course is made up of 35+ in-depth video tutorials across 5 comprehensive modules, and contains about 6 hours of total video content plus several thousands of words of bonus written content. We've meticulously edited this material from a much larger body of content, aiming to provide maximum value in a time-efficient format.

Some of you will binge the entire course. Others will pick and choose the content that’s most relevant to you right now.

StrategyHub is entirely self-paced, allowing you to complete it at your own speed. With lifetime access, you can review and revisit the content whenever you rotate into a new focus area at work, or simply whenever you need a refresher.

At the end of the 5 modules, you'll be able to earn the certificate.

Q: How long will I have access to the course?

A: Forever.

  • You have lifetime access to the course materials.

  • You have lifetime access to future updates for free.

  • You can go through the course whenever you want.

  • You can progress at your own pace through the lessons.

  • You can review any part of the course long after you finish. The course content has been designed to facilitate going back to lessons as you need them, and apply the learnings as efficiently as possible to whatever you're currently focussed on at work.

So even if you don't have time today—because you have a lot going on right now—you can invest in StrategyHub now and start whenever you prefer.

Q: When can I start this course?

A: You can start today! (or whenever you have time)

Simply purchase a StrategyHub license, and you'll receive your login credentials immediately after your purchase.

Pricing & Payment

Q: Is StrategyHub considered a business expense?

A: Yes, a lot of students have their employer / company cover the cost of joining StrategyHub (even if they don't have a formal Learning & Development allowance).

We encourage you to use this pre-written email template to save time and make it easier to ask your manager.

And don't forget, you're covered by the money-back guarantee if you're not satisfied with the course.

If you're a business owner, StrategyHub is often something you can write-off as a tax-deductible business expense - simply check with your accountant.

Q: Do you offer discounts?

A: Yes - sometimes.

To make it easier for you to ask your company to expense this program, you can use this pre-written email template.

P.S. If paying for StrategyHub implies a serious financial stress for you… please don't buy it. We want our students to be comfortable and focused (ethics first!)

Q: What are the next steps? What happens after my order?

A: Here’s what to expect:

  1. You’ll proceed through a secure checkout, powered by Stripe.

  2. You’ll enter details to create your account.

  3. You’ll be taken straight into the video tutorial platform to start the course.

  4. You’ll automatically receive a welcome email.

  5. You’ll automatically receive an email receipt of purchase.

P.S. When you join as a team, we'll ask you for the number of seats, emails of the participants, and then we will send you an invoice accordingly. Once paid, students will proceed through steps 2-4 above.

Q: Can I purchase this course and share it with my team?

A: Yes, with a team license.

If you plan on sharing this course with other colleagues, we kindly ask you to do the right thing and have your company invest in a team plan.

We even created a pre-written email template to save you some time and make it easier to ask your manager.

The next steps are simple once your company is ready to pay:

  1. On the 'Team License' card in the pricing section, click 'SUBMIT REQUEST'.

  2. Send us the number of seats you'd like to purchase, your team members' emails, and your company details.

  3. We'll issue an invoice straight away.

  4. We'll send your team their credentials as soon as payment has been finalised.

P.S. We use advanced security measures to detect multiple / shared login fraud. When that happens, we ban offenders without any refund since that's a breach of our terms.

Q: Do you offer a guarantee?

A: Yes, we are so confident in the value of StrategyHub, we are offering a full money-back guarantee explained here.

We deeply believe you will love StrategyHub, and are happy to take all the risk to make this investment a no-brainer decision for you.

Hopefully this answers any questions you might have. If you’re still wondering if the course is a good fit for you, reply with what’s holding you back – I’ll do my best to get you an answer before the additional bonuses are removed later tonight.

Thanks,
Tom

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