Hey there,

Welcome to the 6th edition of the StrategyHub behind-the-scenes newsletter. Last edition I talked about how to ask your company to invest in your professional development, so you can join StrategyHub for free.

Now look, I’m going to be honest here - despite all the thinking that’s gone into this launch, I’m still nervous.

“Am I sure everything is perfect…?”

“Maybe I just need to re-record this one lesson…”

“What if people aren’t that interested…?”

It’s easy to believe that creating strategies gets easier with experience. And in some ways, it does. Having thousands of people opening and replying to these behind-the-scenes emails is objectively better than not.

But there are always doubts.

Always.

But when you’ve built a new product or service by following a tested playbook, you start to realise that your fears are probably unfounded.

The playbook I followed for StrategyHub follows the same data-driven ethos I teach inside the course itself:

  • I didn’t arbitrarily decide to create a new product - I asked readers exactly what they wanted to see from Strategy Breakdowns.

  • I didn’t randomly decide the overall course focus - I spent months interviewing readers to understand exactly what they need.

  • I didn’t go away and build this course in private - I built it out in the open, sharing the thinking and data that has shaped the product. And now, thousands of people are rooting for its success.

  • I didn’t arbitrarily choose what learning outcomes I’d teach in the tutorials - I conducted extensive strategic research to identify exactly what my ICP is actively looking for and discussing online.

  • I don’t assume the first version of the content is the best - I’ve gathered and implemented feedback at each step along the development journey to ensure each design decision is validated and data-driven.

  • And I’m not just going to hope that people decide to buy in a few days - I’ve architected a smart launch strategy that I’m confident in.

I’m going into launch week feeling confident that I’ve built the right product for the right people. Because I’m doing everything with intention.

Whether or not you decide to invest in StrategyHub this week, there’s one learning that I really hope you’re able to take away from this behind-the-scenes series:

The best strategies don’t depend on luck.

They depend on data. They create the right products (according to data), price them correctly (according to data), and make sure that people actually need them (according to data).

StrategyHub provides a systematic approach to generating data-backed insights using free internet tools. Whether you are working at a large tech company, a consultancy/agency, a startup, or even building your own business. StrategyHub is a shortcut to making more correct strategic decisions, more often.

What’s next?

Tomorrow I’ll send one final behind-the-scenes newsletter covering why I don’t want everyone to buy StrategyHub (my reasoning might surprise you).

Then, on Wednesday, I’ll you an email with a few logistical details about the launch.

A day later, on Thursday 31st October, I’m releasing StrategyHub.

Thanks again for reading this, and all the other behind-the-scenes emails I’ve sent you. I appreciate your time and attention.

I hope to see you inside StrategyHub.

Cheers,

— Tom

You're receiving this exclusive "behind-the-scenes" newsletter because you’re one of our most highly engaged subscribers (🫶) or you've asked me to keep you posted about StrategyHub (🤝).

StrategyHub will be available on October 31st (add a reminder to your calendar: Apple  •  Google  •  Office 365  •  Outlook Web  •  Outlook  •  Yahoo)

Missed any of my previous behind-the-scenes updates? Here they are:

If you'd prefer not to receive these behind-the-scenes updates, no hard feelings! Simply scroll down to the footer → click ‘email preferences’ → toggle off the StrategyHub behind-the-scenes newsletter (you’ll keep receiving Strategy Breakdowns every 2 weeks).