Hey there,

Welcome to the 4th edition of the StrategyHub behind-the-scenes newsletter. Last edition I talked about how I’m using StrategyHub to build StrategyHub.

Since I announced StrategyHub a couple of weeks ago, I’ve been asked the same question quite a few times: What will StrategyHub cost?

Today I’m going to share with you how I’ve settled on pricing, along with an overview of what’s inside StrategyHub.

Everyone reading this private newsletter is likely touching the field of strategy, in one way or another. If you’re not yet, you will be (and I want to help you get there).

What to charge and how to package your offerings will be something you’ll need to figure out and regularly revisit. I think you’ll find some value in learning how I went about pricing and packaging for StrategyHub.

“What am I going to offer?”

The first question I had to tackle was what I’m actually going to be selling.

At a very basic level, I knew that I’d be selling a video course teaching the strategy skills that are most important (and only possible) in the internet-era. But many of you have asked me for more than just videos. Here’s a summary of things I’ve heard:

  • I want resources that will specifically prepare me for, and improve my prospects of receiving a raise, a promotion, or a new job.

  • I want accelerators that ensure my employer and I both receive more than enough value from StrategyHub within a very short timeframe to justify the cost.

  • I want ready-to-use templates and techniques to rapidly communicate insights I generate through StrategyHub to various levels of stakeholders.

  • I want practical tactics to ensure StrategyHub tangibly impacts the real-world problems I’m currently working on.

  • I want a product that compounds in value throughout my career, the more I use it.

  • I want to learn from your experience - how YOU achieved your promotions, how YOU landed your dream job, and how YOU built Strategy Breakdowns.

I firmly believe that most people don’t just want ‘more information’.

They need application of that information.

They need tangible outcomes that come from correct application of that information.

This is what courses too often miss.

And this is the exact starting point from which I crafted StrategyHub.

With that in mind, here is a summary of the offer I’ve settled on:

  • 🎥 35+ in-depth video tutorials covering every tactic, tool, and technique I use to generate practically useful (and traditionally invisible) insights. The StrategyHub modules are:

    • Internet-native strategy - Learn the approach, mindset, and playbooks for strategic problem-solving in the internet-age.

    • Websites & Traffic - Learn how to utilise web analytics and traffic dynamics to peak behind the curtain of any company’s digital footprint, and supercharge the relevance of all strategic work.

    • Companies & Products - Learn how to research hidden company data sources to discover practical tactics and opportunities for monetisation, talent, social and more.

    • Markets & Trends - Learn how to analyse and generate insights from market movements to identify emerging, data-backed trends and opportunities.

    • People & Socials - Learn how to harness social research, content analytics, and contact data to generate actionable and timely strategic insights.

  • 📜 Certificate upon completion to demonstrate your skill acquisition in performance reviews, promotion conversations, and job applications.

  • 🔑 Lifetime access to all materials and updates to keep getting value at different stages of your career.

In addition to the video content, StrategyHub will also come with an extensive suite of bonuses:

  • 📈 Performance Review Accelerator: A play-by-play manual to showcase your strategic value, nail your next performance review, and secure your pay raise/promotion.

  • ⏱️ 5-Day Quick-Win Playbook: A step-by-step guide to generating a concrete ‘win’ for your employer and career using StrategyHub, within just 5 days.

  • 🖼️ Strategy Templates Library: A swipe-file containing 40+ practically useful and ready-to-use templates and frameworks, built to rapidly translate your insights into shareable communication artefacts.

  • 🎯 Strategic Project Kickoff Charter: A proven project charter you can use to start any strategic project with clearly defined scope, direction, and intentions from the outset.

  • 💡 StrategyHub Insight Tracker: A purpose-built note-taking system to help you apply what you learn in the StrategyHub tutorials to impact your real-world projects at work.

  • 🗣️ The Strategic Communication Rulebook: A guide to equip you with shortcuts to persuasive strategic communication, maximising the comprehension and impact of your datapoints, findings, and recommendations.

  • ✅ “What makes a valuable strategic insight” Checklist: A checklist to use when researching, developing, evaluating, or presenting strategic insights to ensure they are as valuable as possible.

  • 🛠️ StrategyHub Tool Database: A complete matrix of all the tools used in StrategyHub, linked to the relevant video tutorials in which they are covered.

  • 🤖 StrategyHub Support Bot: A helpful chatbot that’s trained on all StrategyHub video tutorial transcripts, written material, and bonus resources. You can ask to for answers to any question about the content, and advice on how to apply it to your specific work focus.

Plus, a limited number of early customers will receive a few additional bonuses that have been nothing short of transformational to me and my personal career trajectory.

More info on these to come soon.

“What am I going to charge?” 

When I first announced StrategyHub, I promised that it would be career-changing.

Here’s what that’s worth in a few different contexts:

  • A 2-hour session with a decent career coach: $1500

  • A 2-day career coaching program: $4,000

  • A 10% pay-raise for the average entry-level tech employee in the US: $6,000

  • A 10% pay-raise, but with 5 years of experience: $15,000

  • A job offer for a mid-career lateral move in tech: $40,000+

  • A single new product insight, successful hire, viral campaign, client win, or business venture built upon an untapped trend: Many many multiples of the above.

I credit much of my journey to being incredibly strategic and intentional about the skills I learn and the opportunities I pursue.

StrategyHub is quite literally the productised version of my personal strategy skillset and career learnings. It’s everything I would teach back to myself at the start of my journey if I had the chance.

It’s taken me 5+ years to develop this skillset, and is worth multiple 6-figures in career acceleration value (and significantly more in value for employers) so it only makes sense to release as a premium product.

A lifetime license for StrategyHub will be priced at $897.

I know for a fact that many of you are going to be very happily surprised with this. Judging by the feedback and replies I’ve received, some of you were expecting this to cost more than 5x this price.

Our flagship newsletter Strategy Breakdowns remains free for everyone.

StrategyHub is the ‘utility layer’ that sits on top of the Strategy Breakdowns newsletter - for folks who aren’t just learning strategy from the articles, but are actively looking to implement their learnings to their own work. It’s a practical toolbox created to generate on-demand strategic insights and tangible career wins.

We’re also offering Team Pricing (20-45% off) for folks wanting to invest in more than one StrategyHub license.

Here’s how the volume pricing works:

  • 2-5 seats: 20% off ($717.60 each)

  • 6-10 seats: 25% off ($672.75 each)

  • 11-15 seats: 30% off ($627.90 each)

  • 16-20 seats: 35% off ($583.05 each)

  • 21-25 seats: 40% off ($538.20 each)

  • 25+ seats: 45%+ off (493.35 each - custom pricing for larger teams)

Why am I sharing this before StrategyHub is even available to buy?

If I really wanted to maximise the number of sales I’d get with this launch, I wouldn’t be sharing details about my pricing and packaging this early.

Conventional “internet marketing guru” wisdom would have me build up lots of suspense and be super vague about the price, and when the course launches I’d send you a bunch of pushy emails that announce the price, and give you 24 hours to make a decision.

I hate stuff like that and I never want to make sales through a high intensity, pressure-filled sales campaign.

My goal with this behind-the-scenes newsletter is to talk candidly with you about the strategy behind my product.

A big part of building and launching a new product is pricing strategy and coming up with the offer.

This is mine. I hope you found it insightful.

Cheers,

— Tom

You're receiving this exclusive "behind-the-scenes" newsletter because you’re one of our most highly engaged subscribers (🫶) or you've asked me to keep you posted about StrategyHub (🤝).

StrategyHub will be available on October 31st (add a reminder to your calendar: Apple  •  Google  •  Office 365  •  Outlook Web  •  Outlook  •  Yahoo)

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