- Strategy Breakdowns
- Pages
- StrategyHub is now LIVE

Hey there,
After 6+ months in the making, StrategyHub is now available.
Over the last few years, I’ve gone from Big 4 strategy consulting → product strategy at Atlassian → building one of the world’s largest strategy publications.
To do this, I had to learn a lot of new things:
How to consistently generate data-backed insights that drive real business impact
How to understand users & customers so well with free internet data, that it almost seems like you can read their minds
How to identify hidden data sources that give my team an “information advantage”
How to rapidly create persuasive documents leveraging an efficient system of personal templates
How to communicate strategic ideas with clarity and confidence to gain stakeholder buy-in
How to develop a personal workstation of techniques and tools that compound in value the more I use them
How to develop the mindset needed to be good at strategy
How to figure out what to do and what not to do (and why)
How to implement habits to continuously improve at strategy and problem solving
and much more…
I’ve packaged everything I’ve learned along this journey into StrategyHub - the most comprehensive, no-fluff, and logical education program I could come up with for how strategy should be learnt in the internet age.
It’s designed to give you a clear roadmap based on my experiences, insights from my network, and thousands of data points and examples I’ve collected over the years.
I’m also offering 2 additional unique bonuses to the first 100 students that join StrategyHub this week:
The full application package that landed me my dream job - Strategy & Operations Manager at Atlassian, focussing on product strategy for developer products (including my CV, Cover Letter, Website, and Take-Home Assignment).
The 3x strategy documents I created when launching Strategy Breakdowns - these are the raw, personal strategy memos I wrote that laid out the foundation for my online business that eventually replaced my day job.
These 2 bonuses are incredibly personal to me, and will only be offered to the first 100 customers that purchase StrategyHub this week as a token of gratitude for giving me your trust.
After 100 enrolments, or Sunday at midnight US Eastern Time (whichever is sooner), the additional bonuses will no longer be available.
See you inside,
— Tom
P.S. This email is going out to 27,000+ of my most engaged subscribers, so I expect the first 100 enrolments to fill up fast.


You're receiving this exclusive "behind-the-scenes" newsletter because you’re one of our most highly engaged subscribers (🫶) or you've asked me to keep you posted about StrategyHub (🤝).
Missed any of my previous behind-the-scenes updates? Here they are:
23rd October: [BTS#1] Why I'm building StrategyHub
24th October: [BTS #2] 5 most common strategy mistakes people make
25th October: [BTS #3] How I’m using StrategyHub to build StrategyHub
26th October: [BTS #4] What will StrategyHub cost?
27th October: [BTS #5] How to get StrategyHub for free
28th October: [BTS #6] 3 days before StrategyHub launches
29th October: [BTS #7] Why I don’t want ‘everyone’ to buy StrategyHub
30th October: [BTS #8] StrategyHub launches tomorrow (important details)
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