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🎯 Put people directly in your product

🎯 Put people directly in your product

Zero friction, zero seconds

🎯 The 'trust <> transparency' paradox

🎯 The 'trust <> transparency' paradox

Vulnerability as a moat

🎯 Zoom’s one-click strategy

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

🎯 The internet's favourite docs

🎯 The internet's favourite docs

Mozilla's 'neutral ground' strategy

🎯 From boring to billions

🎯 From boring to billions

2 ways to make a boring business cool

🎯 Clay’s $1.3 billion repositioning masterclass

🎯 Clay’s $1.3 billion repositioning masterclass

The community-led announcement playbook

🎯 The ‘Lean Creator’ Stack

🎯 The ‘Lean Creator’ Stack

My tools for a profitable, scalable, lifestyle business

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 How to hack habits like Raycast

🎯 How to hack habits like Raycast

A playbook for accelerated adoption

🎯 How Chrome ate Internet Explorer

🎯 How Chrome ate Internet Explorer

Google's market share heist

🎯 Before Shazam was an app...

🎯 Before Shazam was an app...

it was a phone number

🎯 1 year full-time on Strategy Breakdowns

🎯 1 year full-time on Strategy Breakdowns

A raw #build-in-public update

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