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Macro-strategy blueprints

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Behind-the-scenes

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Viral loops

🎯 How Pinterest hacked Google Images

🎯 How Pinterest hacked Google Images

Turning their competitor into their #1 acquisition channel

🎯 How Spotify hacked Facebook

🎯 How Spotify hacked Facebook

1 million new users in 7 days.

🎯 WhatsApp's signup strategy

🎯 WhatsApp's signup strategy

How to solve the cold start problem

🎯 How Netlify turned GitHub into its marketing team

🎯 How Netlify turned GitHub into its marketing team

One-click traffic hijacking

🎯 Zoom’s one-click strategy

🎯 Zoom’s one-click strategy

A playbook for frictionless distribution and monetisation

🎯 The ‘Sign in with Google’ moat

🎯 The ‘Sign in with Google’ moat

How a button became an impenetrable ecosystem

🎯 Groupon's FOMO playbook

🎯 Groupon's FOMO playbook

Turning human psychology into viral loops

🎯 The legendary Dropbox referral program

🎯 The legendary Dropbox referral program

How to make your product grow itself

🎯 Hotmail’s viral growth loop

🎯 Hotmail’s viral growth loop

PLUS: 3 modern twists on the strategy

🎯 How Airbnb gets users on autopilot

🎯 How Airbnb gets users on autopilot

Automatic backdoor funnels

🎯 Unsplash’s viral distribution playbook

🎯 Unsplash’s viral distribution playbook

Lessons in incentives and exponentials

🎯 How Loom created a corporate social network

🎯 How Loom created a corporate social network

The employee-led flywheel

🎯 PayPal's Robot Army

🎯 PayPal's Robot Army

How they stole eBay's power-sellers

Strategy Breakdowns

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