

You’ll also join 110,000+ strategy nerds my weekly 3 minute newsletter. Of course, if you don’t enjoy it, you can unsubscribe at any time (but since you’re here, I’m confident you’ll love it!)
Discover how to instantly spot the keywords, queries, and topics that are currently trending to across the internet, plus how to use that data for day-to-day decision-making.
What you'll learn in this free masterclass:
Reverse-engineer what the world is searching for
See keyword volumes and trends in real time using free tools - so you can understand what people care about today (not last quarter).
Compare and benchmark search behaviour
Track the rise and fall of terms, see regional differences, and understand where (and why) demand is surging.
Identify untapped demand
Reveal the actual unanswered questions people type into search engines, so you can provide solutions (content, products, services) to real, data-backed customer problems.
Turn trends into strategy
Build better roadmaps or product cases by grounding your recommendations in live market demand.
⚠️ Important: These tactics are not just for SEO folks - search trends are a real-time proxy for human curiosity and intent. Any strategic decision-maker should be using them spot demand shifts and pressure-test bets across product, growth, investing, positioning, etc.
Enjoy ✌️
-Tom