How to reverse-engineer any company’s funnels in minutes (for free)
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Discover how to quickly map a company’s monetisation strategy by stepping into the customer’s shoes to identify the specific offers, pricing, funnels, and upsells they present across different channels and phases of the customer-journey.
What you'll learn in this free masterclass:
Break down any monetisation strategy, fast
Learn how to analyse a company’s target audience, packaging, pricing, positioning, and differentiation just by studying their key customer touchpoints.
The real way to interpret pricing pages
See how pricing tiers, feature gating, and “recommended” plans reveal who a company is really targeting and how they plan to grow revenue.
Reverse-engineer funnels from the customer’s point of view
Identify how companies monetise free products through advertising, subscriptions, upsells, services, and partnerships by walking through onboarding flows, lead magnets, emails, and activation journeys.
⚠️ Important: This is not ‘strategy theory’. Once you learn how to read pricing pages and funnels properly, it becomes very hard to look at any website without mentally unpicking how money flows through it.
Enjoy ✌️
-Tom