

You’ll also join 110,000+ strategy nerds my weekly 3 minute newsletter. Of course, if you don’t enjoy it, you can unsubscribe at any time (but since you’re here, I’m confident you’ll love it!)
Learn how to look back in time on any website to uncover how products, pricing, and positioning evolved over time - and use that context to spot strategic opportunities today.
What you'll learn in this free masterclass:
View historical versions of websites
Use archived snapshots to see how design, messaging, features, pricing, and positioning changed over time - and what those shifts reveal about a company’s strategy.
Reverse-engineer product and pricing decisions
Track how companies moved upmarket, changed business models, or re-packaged their offers by comparing historical product and pricing pages across different eras.
Uncover domain ownership and infrastructure data
View domain registration data, ownership history, DNS records, and hosting providers to surface hidden context around partnerships, tech stacks, and corporate structure.
Estimate domain value and naming quality
Use domain age, history, search data, and technical signals to evaluate domain quality and inform decisions around acquisitions, lead magnets, and campaign naming.
⚠️ Important: This isn’t just web archaeology. Product managers, strategists, sales leaders, marketers etc can all use historical domain data for a variety of use cases like understanding competitive shifts, pressure-testing positioning, and identifying gaps in their market.
Enjoy ✌️
-Tom